BLT Rebranding
BLT - Brisbane Lunch Truck is a friendly and welcoming place. They are known for their hospitality and gourmet American cuisine. BLT is also known for its eco-friendly material usability. Though the existing logo is used consistently through out the platforms, it does not communicate well BLT’s personality. The new visual identity would convey a fresh and clean look, yet keep the friendly and welcoming feeling of the place.
Pencil Sketches
Early pencil sketches and ideations of BLT's logo.
Ideations
Several logo's ideations took off from early design directions and were developed
Final Logo in Black and White (Reverse)
Final BLT's logo design in black and white. The logo is cohesive with rounded edges which create the friendly feeling. The typography's contrast between cursive font and block script, along with the sandwich to create a bold, yet trustworthy identity.
Color Iterations
Final logo's iteration process
Final Palette
BLT's final color palette - colors that represent BLT's personality which is friendly, fresh, and welcoming.
Final Logo with Color
Brand Application
